August 31, 2011
Alison Cohen, CYCLE Kids Boston Marathon Team 2009
Four years ago, Alison Cohen had no idea that starting a bike share company would result in a partnership between her company, Alta Bicycle Share and the City of Boston, which would lead to a citywide biking revolution called the Hubway. Alison’s involvement with the cycling community is various and deep, and she has been an instrumental figure in CYCLE Kids. Learning about the mission of CYCLE Kids and the impact of the program through mutual friends, Alison decided that running the Boston Marathon for CYCLE Kids would be the perfect way to get involved with a cause that resonated with the mission of Alta. She was part of the first CYCLE Kids marathon team in 2009 and has been a continued supporter ever since.
Alison wrote a blog about her marathon training as a tool to help her fundraise for CYCLE Kids. The blog was not only a fun and creative way for her to document the intense training through the winter, but a tool to share her progress and provoke involvement from her family and friends. By cultivating that community, Alison found those same friends, the CYCLE Kids team, and her family out on the course to cheer her along on the day of the Boston Marathon.
Alison’s involvement with the CYCLE Kids Marathon Team inspired her to follow through with her dream of creating a city bike share program. In addition to the CYCLE Kids program of teaching kids how to ride, be active, and eat healthy, the program also reinforces the importance of using a bike for transportation. With CYCLE Kids students living in inner-city neighborhoods, a bike is an accessible method of transportation that is healthy for riders and the environment. Hubway will give these kids the resources they need when they grow up to continue exploring the bike as an efficient mode of transportation.
Both CYCLE Kids and Hubway encourage mental change and inspire adults and children alike to find new ways to get around the city.
About the Hubway: Hubway is a citywide bike share program complete with over 60 bike stations across Boston. Members can choose to use the Hubway system for one day, a couple of days, or even a year. All you have to do is return the bike to another Hubway station near your destination. But this is just the beginning. There are big plans for Hubway in metro Boston, moving into cities such as Cambridge, Somerville, and Brookline in the near future, expanding with thousands more bikes in these cities.